Five sessions to teach Media Skills. These sessions can be run back-to-back as a full-day session, or as separate stand-alone workshops.
In 2015 the outgoing editor of The Guardian decided to change how they reported on climate change. Convinced they...
Media Advisories Media advisories inform the media about an upcoming event, whether it’s a march, a rally or a press...
Letters to the editor (LTEs) are typically short piece (< 300 words), in contrast with opinion pieces (op-eds) which may...
When you are thinking about media outreach, it’s always best to think about where your audience goes to find out about local news and events. More and more people are getting their information online – and therefore so should we! And, more than ever, we can create our own online media.
A lot of campaigns forget one very important element of success: photography. An action can be strategic, technically smart, and flawless in detail, yet still fail if it has nothing to show for it — if it doesn’t have beautiful photos to demonstrate its power, excite the media & inspire supporters.
Beware of potential interview pitfalls Journalists are looking for the “real” story. They know people come prepared with talking points....
Journalists don’t cover opinions (that’s for the Opinion section of the newspaper). They cover news — something that is new, preferably dramatic and surprising, and connected to current affairs or issues already being covered in the media. This is a challenge for us because the news is not built for covering on-going slow-burn problems well, like the warming of the planet. Here are some tips to help an action be more newsworthy:
Tips for building a positive relationship with press: Be quick and efficient in your communication. Press are very busy! Try...
Tips for TV: Remember: your visual will make as much of an impact as your words! Use gestures that complement...
Before an interview Learn as much as you can about the interview. What’s the angle of the story? What’s the...
Even when journalists agree with us (and when they don’t), they have restrictions on what and how they can cover issues. Understanding journalists makes us more effective at working with them.
Want to get media for an action? Here is a checklist for different roles.